You need liver damage to sing real country music
I've been an occasional fan of country music. When it's good, it's great. Folsom Prison Blues. North Country Girl. And when it's not, it's bathetic, maudlin, jes folks manipulation trying to exploit people's best emotions. Lately, I've been hearing a lot of this kind of stuff on the radio. Seems country music, at least as far as radio, is experiencing what happened to rock music in the 80s: The marketing executives completely took over and began "engineering" hits.
What's wrong with marketing? Nothing in principle. Marketing, however, is an analytical act, that is, a process of abstracting concepts from a work and determining how they work together. Thus, marketing execs will abstract (see generalize) the kind of things that make a successful country song. And then they'll come up with a template — a successful song has x, y, z and a little bit of g. Then they'll determine whether new songs fit the template. Successful recording musicians — that is, those that get the contracts, will follow that template. The result, after a while, is not wonderful music, but derivative, manipulative but sometimes well-crafted music. Sometimes, it's called cynicism.
BTW, marketing execs do this in any artistic field, including publishing novels and business newsletters and women's magazines to every genre of music to of course films to anything else that has traditionally been the province of artists. So I'm not just picking on country music.
Which leads me to the much-maligned concept of the tortured artist. It seems to me that there are two kinds of suffering — suffering for the kingdom and suffering from violating natural law. Well, maybe converging art and religion like this will cause problems later on in the argument ... but I'll leave it for now. Maybe the issue isn't suffering, but commitment, and the right kind of commitment can cause suffering.
It seems to me that anything what is authentic art (crikes I'm a modernist with the use of the word authentic [determining the authentic is left as an exercise for the reader — good luck]) ... anyway, it seems to me even after all our postmodern talk, that an artist has to suffer for his art. That is, when one speaks, whether in song, dance, words or visuals, that person has to have more than technique. Technique is a given. You have to have craftsmanship. But beyond craftsmanship, there is an exposure of something real. Exposure itself isn't enough — this can be mere exhibitionism. The exposure has to be artful [determining artful is an exercise for the reader].
Let me see if I can explain. I was reading filmmaker Sydney Lumet's description of how Marlon Brando used to play mind games with directors early in the process. When shooting the first day or two on the set, Brando would give one authentic take, one where he made a full artistic commitment to emotions and requirements of the scene. Perhaps the Hindu concept prana would be useful here — the breath of life. Apparently, for actors, it's very tiring to actually expose yourself this way. Anyway, Brando would give one authentic take, and then "technique" the rest of them. Then he'd see which take the director would choose from the day's rushes. If the director selected anything but the authentic take, he'd technique the whole movie and make no commitment at all. The director wouldn't even know what was wrong, except that Brando was "being difficult." But if the director selected the right take, Brando would work with him.
Marketing executives forget that what resonates with people is a kind of authenticity — and that while it can be faked for a while, it can't be faked forever. And right now, country music, at least on the radio, is trying to fake it. Hank Williams died. Your Cheatin' Heart, as goofy as it sounds, has the sense of the real about it because it is real. George Jones, Johnny Cash ... these guys did some cynical stuff, yes, but they also at times rose about their craftsmanship to do something of lasting value. And what's lasting ... sells. Ulysses has sold 20,000 copies a year for something like 40 years now.
This is not a plea for greater sincerity, for suffering, or for self-indulgence, or for something as stupid as Kurt Cobain's killing himself. Cobain got confused ... he lost sight of the role of suffering as it impacts his music — he forgot (or didn't know) that destruction is not proof of authenticity. Hey, Sid Vicious died under a sink. He wasn't an artist. It's more an insistence that the artist, whether an ironist, a postmodernist or not, has to have a real, emotional personal stake for a work not to become cynical. And even then, it may not work. That's why artists talk about being naked. That's why it's a risk. That's why it hurts. Because most times you expose yourself and that's all you do. But other times you expose, I don't know, the music of the spheres. Perhaps that's grace.